Madjax: The Supplier That Wants to Boost Your Profits
Edition: January/February 2011
There’s a new distributor in the wholesale golf car accessories market. And they want to help you increase your profits.
The folks at Madjax call themselves as “the supplier with the retail dealer in mind” and they back up that claim with first class service, competitive wholesale pricing and point of purchase appeal. The primary mission at Madjax is to build higher profits for its retailers, also known as “Madjax Dealers”.
The Georgia based wholesale golf cart accessories supplier has grown by an incredible 300% since it started in 2009. The rapid growth Madjax has experienced is no surprise when you consider the fact that it stands out as the most innovative supplier to come along in years.
Let’s start at the bottom… the bottom line, that is. Madjax’s prices are very affordable. In fact, they will match any competitor’s prices on comparable products. They offer specials with deep discounts off their already low prices. Plus, they offer free shipping within the continental U.S. on orders of $2,000 or more, up to 10% of the order total.
Volume pricing is another feature that Madjax offers. Dealers can increase their profits by as much as 30% when they stock up and order higher quantities.
Another feature that separates Madjax from other suppliers is their retail packaging. Their products are boxed in attractive packaging that looks good on retail shelves. If you have an accessories showroom, adding the Madjax product line allows you to display your inventory in their original packaging, allowing customers to choose their accessories right off your retail shelves.
Madjax raises the bar with an innovative product line. In the popular lighting category, they offer light kits for E-Z-GO TXT, Club Car DS and Precedent. Light Kits for Precedent feature kits a choice of a Standard Headlight Euro-Style Clear Lens for distinctive styling. All Madjax light kits include LED taillights and wiring harness.
Madjax Rear Flip Seats are available for many golf car models including E-Z-GO TXT, Club Car DS and Precedent, Yamaha Drive and G-22. Their seats have premium quality features such as no-fade vinyl cushions with OEM matching pattern and high quality fade resistant powder coat finish. Aluminum frames are now available for E-Z-GO TXT and Club Car Precedent. The full poly board cargo bed on the rear flip seat has no gaps, and the seats for the Yamaha Drive and G-22 models include a double flip cargo bed. They even include new rear struts when needed for installation. And speaking of installation, all frame hardware is installed with one size wrench.
Rear Flip Seats ship in a single box. That means no more hassles with multiple boxes that can be lost or mismatched.
Other items in their product line include safety and street legal essentials like a variety of mirrors. Seat Belt Combos include a pair of lap or retractable seat belts and a universal bracket in a convenient retail package.
As you would expect, Madjax Customer service is exceptional. The expert sales team is there to take phone orders or answer questions about their product line.
The company website, MyMadjax.com, features an ex-clusive Online Warehouse that requires a password to enter. Only Madjax Dealers can access the Online Warehouse and purchase accessories at wholesale prices online.
For Madjax Dealers who prefer a printed catalog, the latest one can be downloaded from the website and printed. Or the friendly staff will be happy to mail one.
Visitors to the Madjax website can search for the Madjax Dealer closest to them. They can also access product information and get sneak previews of accessories that will arrive soon. Because the Online Warehouse access is restricted to active Madjax Dealers, retail customers can only see MSRP pricing on the website and must purchase Madjax accessories from a registered retailer.
Another support feature that Madjax offers are step-by-step color installation instructions that can be downloaded free of charge from their website. Madjax Dealers can refer their “do-it-yourself”
customers to MyMadjax.com for installation assistance, leaving retailers more time for new sales without the distraction of answering questions.
Brent Moore is the founder and owner of the organization and the tireless leader of the Madjax staff. We sat down with Brent to get more insight about his company and the future of the industry.
What inspired you to start Madjax?
I felt there was a very large demand for a wholesale distributor that had the company values to support the retail dealer with very strong marketing and branding to help them build value in the products and provide unmatched customer service at a fair price.
What would you say sets you apart from the other golf car accessories suppliers?
First and foremost, we put ourselves in the retailer’s shoes and asked ourselves “How can we boost our retailer’s profits?” The biggest game changer for Madjax in the market is not only the products but the methods we use to deliver the product. A few examples are our unique retail packaging, very user-friendly installation instructions and first-class customer service.
What is your biggest challenge in starting and growing Madjax?
Any successful start up company will have many challenges. Just to mention a few, we feel it’s very important to maintain the proper stock so the retailer can count on you to have the product. This within itself is a very large task. But the most challenging task we will encounter over the next few years will be brand awareness from the end consumer.
You’ve come a long way in a relatively short time. What's next for Madjax?
Madjax has many products in the research and development stage and plans to continue bringing new parts to market each quarter but we must keep our eye on our #1 mission, which will be to continue to offer quality products with a heavy focus on value.
Some of the features we plan to integrate in the 2011 year will be bar coding for our products to help retailers with improved inventory control. We feel this is a must with many of the retailers for growth in the golf cart business.We are improving our technology to enable retailers to track shipments they purchase from Madjax.
Where do you see the company 3 to 5 years from now?
I wish I had a crystal ball that would make this much easier but that’s not an option. That said, everyone at Madjax is very exited about the upcoming years and have plans in place for growth.
We are moving into a new warehouse so we can increase the stocking capacity and improve the amount of stock on hand to reduce the amount of out of stock orders.
Anything else you would like to add?
In closing, the Madjax team has a strong passion for becoming a major supplier to the retail golf cart dealer in the upcoming years.
We are very excited about the future of our company as well as the entire golf cart industry.
Don’t miss out! You can join this fast growing organization by becoming a Madjax Retail Dealer. Sign up online at www.MyMadjax.com or call toll-free at 866-410-5297. It’s easy and it’s free.
