THE TOMBERLIN® LILLY PULITZER® E-MERGE® IS CERTAIN TO BE THE CENTER OF ATTENTION WHEREVER IT GOES!

It is a beautiful day, the sun is boasting the brightest smile you have ever seen and birds are singing. What could you possibly add to a day like today to make it any brighter? How about a custom designed, limited edition, Tomberlin® Lilly Pulitzer® E-Merge® ? Constructed with the finest materials and coated with “Lilly’s Pink” paint, the E-Lilly is sure to turn every head on the street as you pass by. So where did this “Lead a Colorful Life”
concept come from? Who is the market for such a fun, carefree vehicle?

It all started with a juice stand in Palm Beach, Florida 50 years ago. Lilly, a young New York socialite, had just eloped with Peter Pulitzer and settled in Palm Beach. Looking for a fun hobby, Lilly decided to open a juice stand featuring local citrus. Her business was a hit, but all the squeezing made a mess of her clothes, so Lilly designed a dress to camouflage the stains. The result: A comfortable sleeveless shift made of bright, colorful printed cotton in pink, green, yellow and orange–-the Classic Shift.

Customers loved her dress and soon Lilly was selling more shifts than juice. She decided to stop squeezing and focus solely on selling her “Lillys.” Before long, Jackie Kennedy began wearing her iconic shift. Then, of course, everyone wanted one and Lilly Pulitzer became a fashion sensation. Throughout the '60s and '70s, the Lilly Pulitzer line was the uniform of the affluent at play. Lilly Pulitzer stores sprang up in favorite resort towns of the jet set and Lilly's playful colors became the banner of the resort lifestyle!

As a result of years of love and admiration of the Lilly Pulitzer line of clothing and resort lifestyle, Lilly Pulitzer now enjoys a social media presence of over 71,000 Facebook® fans and is growing at an impressive rate. Nestled in those 71,000 members are a couple of key people from the Tomberlin family. “My wife and daughter insisted that collaborating with Lilly Pulitzer would result in nothing less than a remarkable car, and I have to say I think they were right,”
said Mike Tomberlin.

“Tomberlin’s leadership in the LSV category made them the ideal candidate to create a Lilly Pulitzer signature vehicle. The car resonates perfectly with the Lilly Pulitzer consumer base, who we affectionately refer to as Lilly Lovers. The Lilly Pulitzer E-Merge embodies the resort lifestyle our brand is founded upon. “Resort” is a mindset, a way of life, and making people smile as you pass them by in a brightly colored, printed car is utterly befitting of our brand.
We love it,” says Janie Schoenborn, Fashion Director, Lilly Pulitzer.

Together with Lilly Pulitzer, Tomberlin has created a low speed vehicle that incorporates the company’s brand promise of being “America’s Leader in Safety, Styling and Performance” to a T.

The E-Lilly moves to the front of the pack when it comes to styling, however. Lilly Pulitzer developed the custom print “Afternoon Tee”
just for Tomberlin. This exclusive fabric is used to cover the custom headliner, and luxurious contoured seats and armrests that come on the E-Lilly. Each Lilly is built for its owner upon order. In fact, the owner will receive a name plate inscribed “Too Much is Never Enough. This Sporty Number was Built for John and Jane Doe.” “Lilly Pink” paint is used to custom coat the car, color-matched canopy, steering wheel and cup holder. As if that wasn’t enough, Lilly Pulitzer branding drapes the car and the E-Lilly even has its own custom L-Palm center caps!

Equipped with a double A-arm front suspension and rear sway bar as standard equipment, the E-Lilly handles as nice as it looks. Government LSV regulations allow the E-Lilly to travel at a top speed of 25 mph. The E-Lilly has a two-speed programmable switch that allows the vehicle to achieve a maximum speed of 23-25 mph or a reduced speed of 19 mph. As quickly as this car accelerates, it will also decelerate within the length of the vehicle due to the impressive brake combination. Although the E-Lilly is a Signature Series model in Tomberlin’s 2010 line-up, the safety and performance features are standard across the entire line. “Safety and Performance are two areas in which we refuse to compromise and the great style just seems to come naturally,” says Chris Plummer, Senior Leadership Team.

The E-Lilly E-Merge comes standard with 4-wheel hydraulic disc brakes, hi / low beam head lights, turn signals, emergency flashers, horn, automotive-glass windshield, on-board charger, D.O.T. radial tires, 3-point seat belts for two, windshield wiper, speedometer / odometer, and much more.“The inspiration for the
E-Merge platform was the recognition of people utilizing their golf carts as on-road vehicles. We decided to create a more automotive- like experience with key safety and performance features and package them in a golf car footprint. We think we hit this one out of the park with the E-Merge,” said Andy Johnson, Tomberlin Engineer.

Tomberlin released the E-Lilly in early 2010 with a quiet launch. “Heading into summer we feel sure many loyal Lilly fans will be on a Tomberlin E-Lilly in their pursuit to “Follow the Sun”, says Nat Newsome, Tomberlin Marketing Department. Accompanying Lilly Pulitzer’s “Lilly Loves Green” campaign, Tom-berlin is a perfect match for an eco-friendly partner. At an energy cost of about 2 cents per mile, the E-Lilly E-Merge is a perfect match for anyone’s pocket book.

For more information about a Tomberlin E-Lilly or any vehicle in the Tomberlin line-up visit www.tomberlin.net or call 706.860.8880 where you will be greeted by a live voice and an attitude as bright as the E-Lilly!