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May/June 2010 |
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THE TOMBERLIN® LILLY PULITZER® |
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It is a beautiful day, the sun is boasting the brightest smile you have ever seen and birds are singing. What could you possibly add to a day like today to make it any brighter? How about a custom designed, limited edition, Tomberlin® Lilly Pulitzer® E-Merge® ? Constructed with the finest materials and coated with “Lilly’s Pink” paint, the E-Lilly is sure to turn every head on the street as you pass by. So where did this “Lead a Colorful Life” concept come from? Who is the market for such a fun, carefree vehicle? It all started with a juice stand in Palm Beach, Florida 50 years ago. Lilly, a young New York socialite, had just eloped with Peter Pulitzer and settled in Palm Beach. Looking for a fun hobby, Lilly decided to open a juice stand featuring local citrus. Her business was a hit, but all the squeezing made a mess of her clothes, so Lilly designed a dress to camouflage the stains. The result: A comfortable sleeveless shift made of bright, colorful printed cotton in pink, green, yellow and orange–-the Classic Shift.
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